What is SEO or Search Engine Optimization
Ensure that your website (shop window) is easy to find for the search engines (Google, Bing, Edge, Safari ...) and let these machines understand what you have to offer to potential customers (indexing).
SEO consists of two major parts
the website must be technically correct and up to date according to the latest techniques
the website must provide relevant and credible information about what the user is looking for
Both aspects are assessed by the search engines, which gives the website a certain quality and relevance score and places it on the list of sites after a search (ranking).
- Obtaining a good ranking is a long-term investment and takes on average between 4 and 6 months before results are visible.
- However, it is not enough to make a website and leave it at that. This is a common mistake among many entrepreneurs and website developers.
- SEO is a very dynamic fact that requires constant follow-up and optimization. Techniques change almost daily and also the search engine algorithms. Minor interventions can sometimes have major consequences for your website traffic.
Example: has your website been adapted for smartphone use, voice search? What about the loading speed of your landing pages? Is there sufficient security available? ...
All aspects that help determine the quality and therefore the position of your website and that must be constantly monitored and optimized. Hence the term Search Engine Optimization. Optimizing is a verb and therefore requires time and energy.
Tip: test one of the most important ranking factors for your website yourself with this free tool from Google.
If you want to get started yourself or would like more details, read this manual.